We do not operate hotels. We give ownership an independent view.
Abdoun Palm is an independent hospitality advisory company focused on protecting and enhancing hotel owner value. We hold no operating agreements and no brand affiliations — so our only focus is the owner's interest.

Built around one observation.
Hotel owners are rarely short of reports — and almost always short of reports they can act on.
Our people come from hotel finance, operations, technical services and procurement. We speak the language of the balance sheet, not the brand standard.
Our head office is in London, with a regional office in Amman. We serve seven markets on one reporting standard, so owners with hotels in more than one country can compare every asset on the same basis.
Four commitments behind every mandate.
No divided loyalty
We do not operate hotels, hold management agreements, or take commission from suppliers, operators or brands. Our only fee is the one ownership pays.
Every finding carries a figure
A recommendation without a value is an opinion. Each finding is benchmarked, costed and ranked, so ownership knows what to act on first.
Written, not verbal
Asset management fails when the substance stays in the room. Every conclusion is documented, dated and revisited on a standing cycle.
One standard across markets
Every property maps to the same accounting structure and is measured against its own market benchmark — true cross-border comparability.
Decades of experience, refined into a method.
Abdoun Palm began in property management, pre-opening, marketing and branding, and has grown into food and beverage, technical services, project management and procurement.
Value rarely leaks in one place, and a problem in one department often begins in another. That is why we look at the whole hotel — finance, operations, quality and the asset — rather than one department at a time.
Today our financial audits run from the purchase order to month-end close, and our quality audits are measured against LQA standards.

A specialist bench across finance, operations, technical services and procurement.
Three steps. Everything in writing.
The same sequence applies to a single audit or a multi-year asset management programme.
Understand
We start with ownership's objectives, then a full Hotel Performance Review, including a forensic cost audit of operating expenses.
Baseline establishedPrioritise
Findings are tailored to the property and focused on the improvements that matter most to ownership.
Priorities agreed with ownershipFollow through
Clear recommendations, followed through on a standing cycle so improvement is continuous, not one-off.
Reported on a standing cycleSeven markets. One standard of reporting.
- Saudi Arabia Priority market
- Jordan Regional office
- United Kingdom Head office
- Qatar Market covered
- Kuwait Market covered
- Iraq Market covered
- Oman Market covered
Is your hotel delivering what your investment should?
Start with a confidential conversation. We will tell you, independently, where your hotel's value is going.