Abdoun Palm / About us
About Abdoun Palm

We do not operate hotels. We give ownership an independent view.

Abdoun Palm is an independent hospitality advisory company focused on protecting and enhancing hotel owner value. We hold no operating agreements and no brand affiliations — so our only focus is the owner's interest.

Abdoun Palm advisors meeting hotel owners
Who we are

Built around one observation.

Hotel owners are rarely short of reports — and almost always short of reports they can act on.

Our people come from hotel finance, operations, technical services and procurement. We speak the language of the balance sheet, not the brand standard.

Our head office is in London, with a regional office in Amman. We serve seven markets on one reporting standard, so owners with hotels in more than one country can compare every asset on the same basis.

What we stand for

Four commitments behind every mandate.

01

No divided loyalty

We do not operate hotels, hold management agreements, or take commission from suppliers, operators or brands. Our only fee is the one ownership pays.

02

Every finding carries a figure

A recommendation without a value is an opinion. Each finding is benchmarked, costed and ranked, so ownership knows what to act on first.

03

Written, not verbal

Asset management fails when the substance stays in the room. Every conclusion is documented, dated and revisited on a standing cycle.

04

One standard across markets

Every property maps to the same accounting structure and is measured against its own market benchmark — true cross-border comparability.

Track record

Decades of experience, refined into a method.

Abdoun Palm began in property management, pre-opening, marketing and branding, and has grown into food and beverage, technical services, project management and procurement.

Value rarely leaks in one place, and a problem in one department often begins in another. That is why we look at the whole hotel — finance, operations, quality and the asset — rather than one department at a time.

Today our financial audits run from the purchase order to month-end close, and our quality audits are measured against LQA standards.

The Abdoun Palm analysis team at work

A specialist bench across finance, operations, technical services and procurement.

35
Hotels in our portfolio
30+
Hotels audited independently
7
Markets, one reporting standard
100%
On the owner's side — no operator or brand ties
The method

Three steps. Everything in writing.

The same sequence applies to a single audit or a multi-year asset management programme.

Step 01

Understand

We start with ownership's objectives, then a full Hotel Performance Review, including a forensic cost audit of operating expenses.

Baseline established
Step 02

Prioritise

Findings are tailored to the property and focused on the improvements that matter most to ownership.

Priorities agreed with ownership
Step 03

Follow through

Clear recommendations, followed through on a standing cycle so improvement is continuous, not one-off.

Reported on a standing cycle
Offices & markets

Seven markets. One standard of reporting.

Head office — London4 Linden Gardens, London W2 4ES, United Kingdom. Mandate governance, investor reporting and ownership representation.
Regional office — Amman5th Floor, Zina Com Building, 44 Queen Nour St, Amman. Delivery across the Middle East.
  • Saudi Arabia Priority market
  • Jordan Regional office
  • United Kingdom Head office
  • Qatar Market covered
  • Kuwait Market covered
  • Iraq Market covered
  • Oman Market covered

Is your hotel delivering what your investment should?

Start with a confidential conversation. We will tell you, independently, where your hotel's value is going.

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